What is a copy you ask? Other than what you usually know, it’s the text part of the ad where you communicate about the product. You can find a copy in print ads, digital ads, websites, brochures et al. Copy plays a major role in communicating what the ad is about, what the product does, its uses, and a lot more. All of this in as short as possible. A simple mantra to write copy is, ‘The shorter the better’. The catch is always to communicate effectively in lesser words.