A new brand language for
M Collection By Mahagun

Mahagun is one of the realty giants operating in Delhi/NCR. It builds commercial and residential projects that are affordable as well as luxurious. One of its recently launched range of premium residential projects is M Collection. It comprises of various projects that brings ultra-luxury and royalty for its consumers.

Since the target group of these projects is elite class, we had to focus on creating a campaign that would be specific to this niche. When it comes to elegant advertising, push- communication falls redundant. So, what we did was to concentrate on pull-communication and try to keep it experience based. As we had to depict royalty and luxury lifestyle, we thought of this unusual and eye-grabbing concept, where we depict 'a man with lion's head' in a classy setting.