Shaping Up The Brand To Up Its Market Value

With a men-centric brand like this, we tried to strike a balance between not going over the top, nor keeping it undistinguished. All Male Shaping Up The Brand From Scratch With a men-centric brand like this, we tried to strike a balance between not going over the top, nor keeping it too low. We added elements to increase the appeal and likability of it, to be relatable.

It's always exciting to work for challenging brands, and this one was definitely one of them. All Male Inc had two hurdles to begin with- the first challenge- a skincare range; the second - for men. In a heavily saturated market of skincare, the branding must catch the eye. As it's our forte, we took the challenge head-on. First things first - The identity. As we began our research, we shortlisted some design approaches, and among them, we finalised this.

It's a simple wordmark, that speaks to you. But overly simple sometimes gets boring. So we added a graphic element.

It represents a man's journey of sailing through the ups and downs, the hustle and the demand of life. And in the middle of all that, they find something that makes them ready to just go on. Moving on to its website, we extended the brand language, in its design. The colours used, invoke a sense of bonding and affiliation towards the brand. The tonality of the copy is humourous and friendly. Remember- the bro code, yeah! We designed the brochures and teaser videos for the products, check them out below. We added elements to increase the appeal and likability of it, to be relatable.