BISNAC
BRANDING CASE STUDY
Baking the right positioning and communication design for a fun and light-hearted snack brand.
Brand
Formerly known as Delish Co. (and now Bisnac) had established itself as a premium confectionary brand, making all things sweet from chocolates to cookies and biscottis, claiming its spot among the consumers who seek an elevated and rich snacking experience. Moreover, being a small batch production, they aimed to communicate the care, distinctive flavours and freshness that goes into each treat they offer.
With a growing need to evolve into a D2C brand and to differentiate their cookie and biscotti range as a separate entity, they approached us for a new brand ecosystem, end-to-end communication design for a variety of media channels and an e-commerce website.
Our goal was to reimagine Delish Co. as a fun and lighthearted snack time partner for all.
Challenge
Acknowledging the onset of healthy snacking as a trend, we identified a growing gap between mass-produced legacy brands and new health-conscious brands. The challenging part of it all lies in competing against established industry giants who have an expansive reach and resources to deploy.
Solution
Infusing its visual identity with vibrant energy and playfulness to stand out in the competitive snack market as well as creating compelling brand narratives such as "Eat Before You Think" and "The Bisnac Tale" were developed to foster loyalty and trust among consumers, baking a deeper connection. The brand's personality is characterised by fun, lightheartedness and quirkiness, becoming one of its most vital assets. Reimagined as a guilt-free snacking option and the 4 pm or a go-to snack, we emphasised the commitment to providing delicious treats and a wholesome experience for consumers.
Positioned as a direct-to-consumer (D2C) brand, we strategically crafted Bisnac’s communication design architecture to engage its target audience through playful doodles, dynamic colours, and captivating brand stories. Custom packaging designs and a user-friendly e-commerce website extended Bisnac's unique brand experience, enticing consumers both on shelves and online.
Result
The vibrant visual language and engaging storytelling assets are aimed at bringing Bisnac into the limelight among young snack enthusiasts, bolstering brand recognition and appeal. The introduction of an intuitive e-commerce website marks a significant step in expanding Bisnac's online presence, enhancing the user journey and making snack shopping a sweeter experience.
A comprehensive collection of deliverables, including social media and communication strategies, branding, logo creation, e-commerce website development, and identity design, are posed to form the backbone of Bisnac's strategic growth plan.
FROM TASTE
Bringing the rich and unique flavours of Bisnac cookies and biscottis as a core highlight of our communication design.
TO CHERISH
Creating immersive communication to truly depict the experience snackers will have in a bite of Bisnac.
EAT BEFORE YOU THINK
The branding tagline ‘Eat before you think’ was created to be the opposite of the more commonly known saying- further extended to all mediums, to encourage the consumers to simply indulge guilt-free.
38, First Floor, Hanuman Road, Connaught Place, New Delhi, Delhi - 110001
