Bring 'Compaq' back, with our new campaign 'Life in Compaq'.

When the campaign title explains it all

Compaq is a renowned company in the computer manufacturing business. In fact, it has been one of the largest suppliers of personal computers. So, when it decided to venture into expanding its base in other electronic products domain starting with TV, we had to create something that would relate to its new product as well as live up to its name. After an interesting brainstorming session, we came up with a campaign called, 'Life in Compaq'.

The insight behind this campaign was that TV is an integral part of everyone's life. To an extent our lives revolve around the TV, with the excitement, the thrill, the happiness, the adventure and everything else that it offers.

Being a relatable campaign, we thought of extending it to the brochure to create a brand recall.