Disha publication

With a legacy of over 18 years, Disha Publication is one of India’s leading academic book publishers. They have published a wide array of print and digital learning material that caters to students with different academic aspirations. They especially focus on books that assist students with various competitive and entrance level examinations.

As the sole academic books’ publishing house that releases new books every quarter, Disha aims to ensure that students get the best and updated quality content to guide them through their exams.

With competition in the form of other leading academic publishers, it was important for Disha’s books to stand out and make the brand’s presence known. Disha needed a competitive online presence across various categories, and the brand also required uniformity to link different editions of their categories with each other.

We needed to establish a design language that was fresh and relatable, but also highlighted Disha’s standing as a brand.

We worked extensively to establish a brand identity that makes Disha recognizable, both online and offline. Our creative team worked to design a language that is based on Disha’s respective category of books, and segregated according to the book category, something now unique to Disha.

The logo that VOLUME designed represents Disha’s long legacy, as well as resonates with the community of young achievers it aims to target. The logo is indicative of the action of opening a textbook, hence, one taking the first step towards success.

We personalized the brand by launching fun merchandize, including pocket books

for stationery use.

The extended design uniformity successfully enhances the brand’s recall value and establishes their presence in the academic world. By showcasing Disha’s dynamic and progressive ethos, we saw a significant rise in the sale of their books.