Our cue for the branding was its name. The idea was to subtly establish a connection between the brand name and its logo without making it too jarring or over the top. The logo is a part of elements that has been used to create a unique design language, The logo is inspired from the ‘wheel’ on the flag of Romani people.
The wheel takes the form of an ‘eye’, representing a vision of healing and restoration through the mystical nature of nomads. The illustrations of women in the packaging have been designed to put forth the idea that the product caters to women from all walks of life, with different hair care needs.
