GYPSY SYRUP
BRANDING CASE STUDY
Branding for a new product range for Gypsy Syrup
Brand
Gypsy Syrup is a brand that has been in high demand for its professional treatments as well as homecare products since its inception. We did its branding making it a unique preference in the haircare segment with its never seen before packaging and communication. The focus of the brand has been natural and gypsy-inspired haircare treatments without any added chemicals with its philosophy, ‘From the Treasure Trove of Nature’.
Challenge
The brand has a heritage of gypsy-inspired ingredients from around the globe. With changes in haircare and style preferences, the brand introduced new products and unique ingredients. We wanted to keep the look & feel vibrant and funky inspired from Latin American gypsy routes. The challenge was to move on from the original Gypsy Syrup earthy branding to a more colourful and adventurous one while keeping the original brand persona intact.
Solution
The brand’s tagline, ‘Untold Haircare Secrets’ was our cue to begin. To keep the brand’s originality intact, we extended the tagline as a brand philosophy by giving the four new product categories their own personas based on each of its expertise.
The most unique range introduced was ‘Matcha And Dates’, Matcha being introduced for the first time as a haircare ingredient in India. As it was derived from the depth of nature, the product persona was extended from the philosophy as ‘Untouched Gypsy Routes’. With ‘Exfoliar’ as a deep cleansing exfoliating range as ‘Unearthed Gypsy Routes’. ‘Cafune’, a range specifically made for coloured hair as ‘Untamed Gypsy Routes’ and ‘Perfeita’, the hair & scalp serum range, as ‘Unbeknown Gypsy Routes’. Apart from the product communication, the design for each category was also derived from the Latin American gypsy culture. Product & brand centric colour palettes to distinguish each category were adapted in distinct ways and convey the Gypsy Syrup legacy while utilising original brand assets.
We reworked on the logo, website, packaging design & communication, all alongside the new branding requirements.
Result
The rebranding proved to be an exciting transition from the original, moreover an upgrade for the new haircare needs of the potential consumers. The Gypsy Syrup loved by the users evolved just like them, expanding its horizon to a new and young consumer base being relatable in its essence.
FROM THE
TREASURE TROVE
OF NATURE
The brand’s whole essence is nature’s bounty. We kept that consistent in design & communication throughout the branding.
THE ART OF CURATION
We bought together the elements of gypsy heritage and nature, curating the art of haircare, that inspires not just good looking but healthy haircare solutions.
U N ∙ TOLD HAIRCARE SECRETS
The brand philosophy is exactly what the brand is all about. Gypsy Syrup brings you Untold Haircare Secrets from the depth of nature. Keeping true to its essence, this philosophy holds the crux of Gypsy Syrup not just as a brand but an experience.
38, First Floor, Hanuman Road, Connaught Place, New Delhi, Delhi - 110001
