HOMSARA

To address these challenges, we crafted a comprehensive branding and communication strategy. The visual identity, which includes the logo, mnemonics and colour palette, was designed specifically to exude elegance and a simple kind of sophistication, while maintaining a modern and approachable feeling. The tagline 'Designed, for a Home Like Yours’ was coined to emphasize Homsara’s commitment to cater to the needs of the modern home while establishing a connection to the consumer’s lifestyle.

A cohesive communication strategy was created for all social channels alongside a robust website architecture to invite online shoppers. And by creating Homsara’s brand philosophies and messaging, we highlighted the unique qualities of Homsara’s products. High-quality photography and videography showcased the products in real-life settings, reinforcing their practical elegance. Additionally, a strong social media presence was established to engage the customers through social media.

The branding efforts led to a significant increase in brand recognition and customer engagement. The products were well received with positive feedback highlighting customer satisfaction with the Homsara experience. The cohesive branding across various platforms created a strong brand identity, fostering a loyal customer base. Sales metrics showed a marked improvement and Homsara successfully positioned itself as a player-to-watch in the premium homeware market.