KITSA
BRANDING CASE STUDY
Branding and communication for a wellness connection that reaches home in just 20-minutes.
Brand
Challenge
We wanted something that captured the brand’s mission. The intent of the brand amongst the other industry giants was to eliminate stress for healthcare essentials and to place it as part of the consumer’s wellness journey using a brand name that is unique, and communication that stands out!
Solution
After several brainstorming sessions, we landed on the name Kitsa, inspired by the Sanskrit word chikitsa, which means "medical treatment." It was short, memorable, and perfectly aligned with the brand’s promise of quick, efficient service. The name Kitsa immediately conveyed the idea of care, accessibility, and trust, making it an ideal fit for a fast-medicine delivery service.
The K in Kitsa became more than just a letter—it became a symbol of the brand’s core values: speed, care, and innovation. The chosen colors were modern and fresh—blending shades of black, white and green that evoke feelings of calm, health, and trust, with accents that add vibrancy and energy.
Result
A sleek, modern, and approachable brand identity that reflects the fast-paced, customer-first mentality of Kitsa.
It’s been an incredible journey for us to bring Kitsa to life, and we couldn’t be prouder of how everything came together.
The "K" was cleverly designed to resemble a 20-minute clock, subtly hinting at Kitsa’s promise of quick delivery. This not only communicated the speed of service but also visually reinforced the idea that Kitsa is always just around the corner, ready to deliver care when it’s needed most.
From website to mobile app, we created a brand identity that is in synergy not just with the modern-digital age, but also today’s healthcare needs
38, First Floor, Hanuman Road, Connaught Place, New Delhi, Delhi - 110001
