After several brainstorming sessions, we landed on the name Kitsa, inspired by the Sanskrit word chikitsa, which means "medical treatment." It was short, memorable, and perfectly aligned with the brand’s promise of quick, efficient service. The name Kitsa immediately conveyed the idea of care, accessibility, and trust, making it an ideal fit for a fast-medicine delivery service.
The K in Kitsa became more than just a letter—it became a symbol of the brand’s core values: speed, care, and innovation. The chosen colors were modern and fresh—blending shades of black, white and green that evoke feelings of calm, health, and trust, with accents that add vibrancy and energy.
