max square

Max Estates is the real estate development arm of the Max Group. Presently, Max Estates’ portfolio consists of one residential community of luxury villas and three commercial office properties in NCR that brought in the concept of WorkWell to India. While redefining the future of work, Max Square pays attention to the crucial elements that make up a modern workplace, including sustainability, design and a campus environment, enabling people to not just work, but flourish and grow!

It has been acknowledged now more than ever, that what people want is their overall wellbeing. Max Square has tapped into these demands in the most profound way. The brand has established a workspace at the Noida Expressway, where offices are able to provide their employees, a wellness-focused environment. They have created a vernacular architecture comprising of a central courtyard with distinguished amenities to make employees keep in touch with their physical and emotional health.

At the time, when people were learning so much about how they want to live, they knew they deserved something more than the walls and a cubicle. And so did many employers. With such consciousness about the way of working, Max Square created the required work ecosystem.

We started working on this project when everything was going erratic around the world and everyone was processing the new way of living. We had to communicate about this project to the target prospects. With such an ambitious project coming into existence at such a crucial time, the vision and mission required to be justified in the brand design and language.

This initiative needed to be presented as a merger of both nourishment and productivity of the employees, maintaining the emotional reasoning and professional prerequisites.

We were careful to follow the existing brand guidelines, thus we presented Max Square as a perfect blend of employees’ nourishment and productivity. We divided the amenities of the establishment into these two, using a different design language for each. For nourishment, we extended the ideology of WorkWell and for productivity, we carefully maintained the professional aspects of the facility.

Since Max Square created it with the intention to safeguard the emotional and physical wellbeing of the people, we created a design language that could showcase the impact and importance of Max Square for businesses and their employee’s wellbeing.

This resulted in a ‘balance with-in and with-out' thought to appear in the brand identity and the brochure. The use of subtle colours and fonts represented calmness and serenity. This also kept the brand’s existing design language intact, yet creating something fresh like the workspace’s experience.

Through our design language, Max Square proficiently presented the vision behind Max Groups’ WorkWell and its gravity to businesses who want the same for their employees.