The Coffee Bean & Tea Leaf® is a global coffee & tea house that has been known for its passion for coffee and tea since 1963. It offers a variety of flavors creating memorable experiences for consumers. As their India agency, we aim to bring the brand’s legacy and vision into every communication. As we did for their first-ever merch launch and kept the brand philosophy intact in our design communication.
We launched two collections for The Coffee Bean & Tea Leaf® pan-India. The ‘On-the-Go' and ‘At-Home’ collections each with their personalities, and our communication strategy reflected this distinction. We developed a unique design language for each category.
When the categories were combined, the focus shifted from purpose to style. We incorporated several thoughts into the launch strategy, including multiple elements in design communication.
