For the branding, we had to create a design language that aligned with the brand’s idea of minimalism.


Keeping sophistication and classy as the core traits of the brand, we did its branding using subtle colours and minimum to no design patterns. Extending the same brand language to its website and look book, we maintained brand synergy.


The branding was perfectly in sync with the product. With the e commerce website, the brand marked its presence and was able to garner quite an audience as soon as it launched.