Open Counter

A 24*7, community-based grocery shop- The Open Counter recently approached us to do their branding. Branding for a grocery market was a first for us, which made it more interesting.

Few pointers that we kept in mind before beginning with the project was:

- Its 24*7 Service

- Situated In Metro City

- High-End

- Promoting Community Association

The logo added a minimal and contemporary feel to the brand, which was the prime objective.

These checkpoints helped us in defining the logo of the brand, which would speak about the brand in and on itself. The colour was kept monochrome to add a certain character and distinctness.