SIPGEL

Menstruation is a regular experience for half of the world’s population. However, even after talking about it on almost every possible platform, there are still very few steps taken to ease the symptoms that come with it.

Sipgel comes in as one of its kind, natural period pain solution that not just works against cramps but replenishes lost minerals.

As period care has successfully generated awareness for sanitary pads and now the innovation is moving towards easing the pain, Sipgel formulised an all-natural solution, which is effective as an instant period pain relief, contradicting the industry belief that only drug intake or heat patches are the only solution. Hence, Sipgel is a necessary innovation in women's health care segment.

There are two types of products for menstrual health, the first kind are available everywhere and are now in a day-to day product league. They are communicated as a product which can turn a woman into a superhero. The second kind come in different forms. To showcase them as certain magical elixirs has been the communication norm. However, there is lack of awareness of natural solutions when it comes to periods and its symptoms.

We had to position the brand in a space where the options are either pharmacy drugs that have major side effects (which women are aware of), but are effective instantly, or daily consumable supplements to balance metabolism (which are curated to fulfil nutrients and vitamin depletion in women).

The aim was to create awareness for Sipgel as a natural period pain solution. We had to keep the packaging as pharmaceutical, while conveying that this product is here to become a part of every woman’s lifestyle. For this, we needed to find the balance between the packaging and communication language, without undermining years of research that went into creating something so revolutionary.

We wanted to conserve and support the scientific research done for the product through its packaging, by making it clean and to the point, and by positioning it as any other pharmaceutical product. As for the communication, we wanted to position it as a lifestyle product that can easily relate with its consumers. We did it by devising a design system of illustrations, imagery treatment and voice which induced a feeling of calm and serenity.

Whilst staying true to the product we focused more on creating awareness around the benefits of natural ingredients used and how it’s a combination for easing pain as well as replenishing lost minerals.

We aimed for it to be a solution to menstrual cramps without hassle, to normalise the intake of this pain-reliever and live without distress. Unlike to convey that it makes women superheroes, we bought a positive disposition through our simple design language and illustrations making Sipgel an everyday ally, with its positioning as ‘because your everyday matters’.

We succeeded in creating awareness around menstrual cramps to be treated naturally with Sipgel, making women feel more comfortable in their everyday lives, by creating a branding that is relatable for a product proving to be a breakthrough in period-pain relief.