SOL

With a promise of opportunities comes struggles of keeping up with a healthy lifestyle. To fill in for missed nutrients in our bodies, we look for hassle-free alternatives. Here, we dove deeper into this industry to understand the mechanism of supplements as well as their impact on our overall well-being.

For SOL, with its positioning curated as ‘Your Source Of Wellness’, we created an epitome of everyday nutritional practice in a fast-paced urban life. SOL has products that benefit your gut health, skin, hair and bones as well as provides 12-micronutrients required every day.

There are extensive ranges of supplements in the market offering similar packaging, positioning and design language, even benefits. We had to distinguish our brand from its competitors and make it distinctive to help it have a recall value and create a place for itself in space. With too many players on the ground, one can steal the spotlight by creatively following the rules! With SOL, we had to come up with something which was missed by everyone else.

When there’s a limited range of products amongst many brands, the game-changer would be the one that provides specific benefits in every walk of life. For each product catering to a singular aspect of life, we decided on specific colours. A different colour palette was created for every product. For the communication and positioning, we stayed with the basic idea of what the product is all about – Your Source Of Wellness. Since the product is based on natural ingredients, we incorporated that in our design and communication.

We designed a website that communicates the story of SOL. We created the overall packaging, logo, and typography along with the brand positioning, ‘Your Source Of Wellness’.

The SOL logo represents a ‘Rising Sun’ which is utilised in different ways in the packaging. The logo has been used from all four sides to convey how SOL benefits lifestyle from all directions. The logomark portrays energy, spirit and growth, just like the Sun.

With the unique design language and communication, we helped SOL create a space in the wellness community with a positioning that is sought by majority of target consumers. The everyday zeal and wellbeing conveyed through our work became a highlight of the brand.