SOPHIC

Sophic is a premium B2B facial skincare brand that is designed with a thought to provide not just wellness to the skin but also put forth the wisdom of skincare as an experience, which is represented via the handwritten notes-like design communication.

Inspired by a revolutionary approach in which beauty is inseparable from overall health, the brand takes a step forward by providing products as per customer’s skin-type and needs, catering to individual skin health. It is created naturally with research that is science-based.

In a market that is already saturated with multiple skincare brands, to position a small batch premium skincare into mainline came as a challenge as people are doubtful about new products coming into the scene. They think of it as ‘just another expensive brand’. However, with a distinctive brand language this can be turned around with a promise of quality and research, evident through a unique design communication.

The brand name Sophic is taken as the means of highest wisdom. Placed with a hyphen ‘-’, which is an integral part of the brand name, the idea is to convey that the name Sophic is meant to be adjoined as a suffix, that can be used with skincare terms to extend the brand story.

The brand philosophy is inspired by the brand archetype, Sage, with the communication and design language portrayed in handwritten font to represent details like someone’s extensive research and important notes. This positions the brand as not just it, but as coming from someone who is an expert in the area.

Like an alchemist or a herbologist, with Sophic, we have kept that similar vibe throughout the packaging, which majorly separates it from the crowd.

The communication, ‘Empowered With Wisdom’ used in the packaging aligns with the design language and Sophic as a word as a brand highlights the ‘philosophic’ factor it has.

We succeeded in making the brand distinctive by creating a wisdom-driven proposition, which makes each packaging feel more personalized, especially because of the notes-like typography, creating a league of its own.