SROT

Provided by one of India’s leading salons, Geetanjali salon, SROT is a bespoke skincare treatment that promotes ‘slow beauty’. To put it simply, it is a high-end personalized skincare service providing a customized solution to clients for skin concerns unique to them for over a period. The customers go through skin consultation where they have a detailed skin analysis and then are recommended a progressive skincare treatment to target skin concerns. The idea of SROT is based on skin enrichment rather than just superficial application.

Srot’s service is a premium skincare treatment offered by India’s leading Geetanjali Salon for which we had to create a cohesive visual and written communication. As Srot skincare treatment is provided for a fixed period, we had to steer clear of the route of being perceived as a Dermaceutical brand. Besides, the multiple steps in the treatment had to be effectively communicated so that it did not come out as too complicated. The appeal and the service of the brand had to be effectively communicated for a significant customer turnover ratio.

The first step was to create an identity that would align with the existing logo and was extendable in the packaging and communication. Our team of designers brainstormed and came up with a system of coloured bars to be kept central to the brand’s identity and brought a visual language to the brand.

It looked thematic and contemporary that created a distinct look with its simplicity, elegance, and minimalism. By terming the procedure, ‘Slow Beauty’, we gave the customers to look forward to something tangible. It added a defined purpose to the eventual outcome of the treatment. We also gave a positioning and termed their dedicated resources for the service as ‘Enrichenists’ to create a wholistic and seamless brand experience.

The brand language seamlessly extended in the packaging, website and brochure with the elegance and sophistication intact. The identity did justice to the high-end customized experience offered at the salon. Its feature of being a ‘bespoke’ service came out aptly with the comprehensive design system. The description of the service further exhibited the exclusive tonality by avoiding accessible language that talked directly to the TG.