unglitch

‘To err is human, to undo tech-support’. Unglitch is that elite laptop repair and maintenance service under the aegis of Bakkuendo, which offers solutions to the day-to-day glitches our systems encounter. Undoubtedly, there is no dearth of services in the industry but putting two and two together in this highly tangled sector is a major snag met with consumers. Unglitch here gets a logical lead as it addresses laptop technical issues using parts procured from Original Equipment Manufacturers only. A prominent B2C name in its segment, Unglitch ensures a quality fix at the comfort of homes and personal workspaces through a web of service centres across Delhi.

In a world brimming with unorganised hardware and software service providers, setting the company apart in its category, and design its brand identity streamlining with its premium services was a challenge fair and square. Volume had to devise a strategy and create a visual identity that is friendly and accessible and bespoke the superior and authentic nature of the services Unglitch provided. This industry is highly competitive with multiple players in the game. Unglitch wanted to break through and make a connection with its audience in a clear, singular brand voice.

Volume devised a design language that was smart and lively. Establishing clear baselines, the logo’s form has a clean geometry outlined with rectangles, to create a potent character. Inspired from a world of possibilities where getting authentic peripheral parts is not only made accessible but also assuredly quality ridden, the tagline packs a punch in the brand story, ‘it’s a sure thing.’ Carrying the appeal of the design throughout, it stands out for its urbane feel.


The design system further strengthened the brand’s digital experience in the website designed for Unglitch. The website is informative, collaborating the clean nature of the identity with a simple and functional user experience. Interestingly, the single page website with its solid vibrant colour palette drives home the idea of guaranteed solutions to technical problems.

Cutting through the chaos and making Unglitch look a cut above, was what we set out for and proudly achieved. Getting our stamp of approval from the fact that seven branches of Unglitch opened in one month in Delhi, Noida, extending up to Goa, soon after the launch.